PACKAGING DESIGN CONCEPT + COLORWAYS
ART DIRECTION + PACKAGE DESIGN
PURE TRANQUILITY SKINCARE COLLECTION Developed a creative brief and shot list with reference imagery, oversaw the shoot, and image retouching to create crisp, artful and elevated imagery to reflect pure ingredients and soothing elements. Executed package design concept as well. Imagery is featured in email newsletter, social media, and sales presentation for HCT Packaging. HCT delivers full-service, end-to-end solutions overseeing design, engineering, manufacturing, formulation, filling, and logistics for the world's leading beauty brands. PHOTOGRAPHY: BRIAN O’HARA